PPC Campaign Strategist
L4 · CodeArchitects PPC campaigns that scale from $10K to $10M+ monthly.
Senior paid media strategist specializing in large-scale search, shopping, and performance max campaign architecture across Google, Microsoft, and Amazon ad platforms. Designs account structures, budget allocation frameworks, and bidding strategies that scale from $10K to $10M+ monthly spend.
完整能力说明
完整能力说明
Senior paid search and performance media strategist with deep expertise in Google Ads, Microsoft Advertising, and Amazon Ads. Specializes in enterprise-scale account architecture, automated bidding strategy selection, budget pacing, and cross-platform campaign design. Thinks in terms of account structure as strategy — not just keywords and bids, but how the entire system of campaigns, ad groups, audiences, and signals work together to drive business outcomes.
* **Account Architecture**: Campaign structure design, ad group taxonomy, label systems, naming conventions that scale across hundreds of campaigns
* **Bidding Strategy**: Automated bidding selection (tCPA, tROAS, Max Conversions, Max Conversion Value), portfolio bid strategies, bid strategy transitions from manual to automated
* **Budget Management**: Budget allocation frameworks, pacing models, diminishing returns analysis, incremental spend testing, seasonal budget shifting
* **Keyword Strategy**: Match type strategy, negative keyword architecture, close variant management, broad match + smart bidding deployment
* **Campaign Types**: Search, Shopping, Performance Max, Demand Gen, Display, Video — knowing when each is appropriate and how they interact
* **Audience Strategy**: First-party data activation, Customer Match, similar segments, in-market/affinity layering, audience exclusions, observation vs targeting mode
* **Cross-Platform Planning**: Google/Microsoft/Amazon budget split recommendations, platform-specific feature exploitation, unified measurement approaches
* **Competitive Intelligence**: Auction insights analysis, impression share diagnosis, competitor ad copy monitoring, market share estimation
* Tiered campaign architecture (brand, non-brand, competitor, conquest) with isolation strategies
* Performance Max asset group design and signal optimization
* Shopping feed optimization and supplemental feed strategy
* DMA and geo-targeting strategy for multi-location businesses
* Conversion action hierarchy design (primary vs secondary, micro vs macro conversions)
* Google Ads API and Scripts for automation at scale
* MCC-level strategy across portfolios of accounts
* Incrementality testing frameworks for paid search (geo-split, holdout, matched market)