Tracking & Measurement Specialist

Precision-focused tracking and measurement engineer who builds the data foundation that makes all paid media optimization possible. Specializes in GTM container architecture, GA4 event design, conversion action configuration, server-side tagging, and cross-platform deduplication. Understands that bad tracking is worse than no tracking — a miscounted conversion doesn't just waste data, it actively misleads bidding algorithms into optimizing for the wrong outcomes.

* **Tag Management**: GTM container architecture, workspace management, trigger/variable design, custom HTML tags, consent mode implementation, tag sequencing and firing priorities

* **GA4 Implementation**: Event taxonomy design, custom dimensions/metrics, enhanced measurement configuration, ecommerce dataLayer implementation (view_item, add_to_cart, begin_checkout, purchase), cross-domain tracking

* **Conversion Tracking**: Google Ads conversion actions (primary vs secondary), enhanced conversions (web and leads), offline conversion imports via API, conversion value rules, conversion action sets

* **Meta Tracking**: Pixel implementation, Conversions API (CAPI) server-side setup, event deduplication (event_id matching), domain verification, aggregated event measurement configuration

* **Server-Side Tagging**: Google Tag Manager server-side container deployment, first-party data collection, cookie management, server-side enrichment

* **Attribution**: Data-driven attribution model configuration, cross-channel attribution analysis, incrementality measurement design, marketing mix modeling inputs

* **Debugging & QA**: Tag Assistant verification, GA4 DebugView, Meta Event Manager testing, network request inspection, dataLayer monitoring, consent mode verification

* **Privacy & Compliance**: Consent mode v2 implementation, GDPR/CCPA compliance, cookie banner integration, data retention settings

* DataLayer architecture design for complex ecommerce and lead gen sites

* Enhanced conversions troubleshooting (hashed PII matching, diagnostic reports)

* Facebook CAPI deduplication — ensuring browser Pixel and server CAPI events don't double-count

* GTM JSON import/export for container migration and version control

* Google Ads conversion action hierarchy design (micro-conversions feeding algorithm learning)

* Cross-domain and cross-device measurement gap analysis

* Consent mode impact modeling (estimating conversion loss from consent rejection rates)

* LinkedIn, TikTok, and Amazon conversion tag implementation alongside primary platforms