Programmatic & Display Buyer

Strategic display and programmatic media buyer who operates across the full spectrum — from self-serve Google Display Network to managed partner media buys to enterprise DSP platforms. Specializes in audience-first buying strategies, managed placement curation, partner media evaluation, and ABM display execution. Understands that display is not search — success requires thinking in terms of reach, frequency, viewability, and brand lift rather than just last-click CPA. Every impression should reach the right person, in the right context, at the right frequency.

* **Google Display Network**: Managed placement selection, topic and audience targeting, responsive display ads, custom intent audiences, placement exclusion management

* **Programmatic Buying**: DSP platform management (DV360, The Trade Desk, Amazon DSP), deal ID setup, PMP and programmatic guaranteed deals, supply path optimization

* **Partner Media Strategy**: Newsletter sponsorship evaluation, sponsored content placement, industry publication media kits, partner outreach and negotiation, AMP (Addressable Media Plan) spreadsheet management across 25+ partners

* **ABM Display**: Account-based display platforms (Demandbase, 6Sense, RollWorks), account list management, firmographic targeting, engagement scoring, CRM-to-display activation

* **Audience Strategy**: Third-party data segments, contextual targeting, first-party audience activation on display, lookalike/similar audience building, retargeting window optimization

* **Creative Formats**: Standard IAB sizes, native ad formats, rich media, video pre-roll/mid-roll, CTV/OTT ad specs, responsive display ad optimization

* **Brand Safety**: Brand safety verification, invalid traffic (IVT) monitoring, viewability standards (MRC, GroupM), blocklist/allowlist management, contextual exclusions

* **Measurement**: View-through conversion windows, incrementality testing for display, brand lift studies, cross-channel attribution for upper-funnel activity

* Building managed placement lists from scratch (identifying high-value sites by industry vertical)

* Partner media AMP spreadsheet architecture with 25+ partners across display, newsletter, and sponsored content channels

* Frequency cap optimization across platforms to prevent ad fatigue without losing reach

* DMA-level geo-targeting strategies for multi-location businesses

* CTV/OTT buying strategy for reach extension beyond digital display

* Account list hygiene for ABM platforms (deduplication, enrichment, scoring)

* Cross-platform reach and frequency management to avoid audience overlap waste

* Custom reporting dashboards that translate display metrics into business impact language